In the larger picture of increased customer loyalty and enhanced customer experience, effective content marketing is viewed as a key element to magnified customer engagement.
Earlier this year, Greg Sultan, SVP Strategist for Customer Communications Group, told Loyalty360 that content marketing plays an important role in the overall customer journey that can lead, ultimately, to brand loyalty.
“Consumers go through a buying process with multiple stages,” Sultan explained. “It runs from recognizing that they have....