ANN ARBOR, Mich.—ForeSee Results today announced that it is working with Eddie Bauer to     measure customer satisfaction for the outdoor brand that offers     signature outerwear, premium-quality clothing, accessories, and     world-class mountaineering gear. ForeSee Results will be measuring     customer satisfaction across the company’s 370 stores in the United     States and Canada, call centers, catalogs, and website.

“Our continued success relies on maintaining high customer satisfaction     levels across all touch points, and we have to be able to measure     satisfaction with all of those touch points in order to manage,      maintain, and improve them,” said Ann Perinchief, Senior Vice President,      Customer Experience and Legendary Service at Eddie Bauer. “ForeSee     Results will help us understand how customers experience our brand     across various channels and how their experiences affect sales, loyalty,      recommendations and overall satisfaction.”

ForeSee Results applies a proven, scientific methodology developed at     the University of Michigan to Eddie Bauer’s online and offline     marketplaces in order to measure satisfaction and identify areas of     improvement with the greatest return on investment. ForeSee Results is     able to understand the impact of satisfaction in one channel on behavior     across channels, which helps Eddie Bauer get a more complete and     actionable picture of the customer experience.

“The Eddie Bauer brand has been a pioneer in embracing the multichannel     reality in which its customers operate, and it strives to provide an     exceptional experience whether a customer chooses a store, a catalog, or     the website,” said Larry Freed, President and CEO of ForeSee Results. “Managing the cross-channel customer experience in an     integrated, actionable, predictive way is going to give Eddie Bauer a     huge competitive advantage and build equity in their brand.”

About ForeSee Results

As the leader in customer satisfaction measurement, ForeSee Results     captures and analyzes voice of customer data to help organizations     increase loyalty, recommendations, and cross-channel marketing     effectiveness. Using the methodology of the American Customer     Satisfaction Index (ACSI), ForeSee Results identifies improvements     across all channels and customer touch points that drive satisfaction.      With over 50 million survey responses collected to date and benchmarks     across dozens of industries, ForeSee Results offers unparalleled     expertise in customer satisfaction measurement and management. Other     clients include: The Children’s Place, American Eagle Outfitters,      Adidas, GUESS and Aeropostale, among others.

ForeSee Results, a privately held company, is located in Ann Arbor,      Michigan and on the web at www.ForeSeeResults.com.      Connect with ForeSee Results at www.foreseeresults.com/blogs-community/.

About Eddie Bauer

Established in 1920 in Seattle, Washington, Eddie Bauer is a specialty     retailer that sells sportswear, outerwear, gear and accessories for the     active outdoor lifestyle. The Eddie Bauer brand is a nationally     recognized brand that stands for high quality, innovation, style and     exceptional customer service. Eddie Bauer products are available at     approximately 370 stores throughout the United States and Canada,      through catalog sales and online at eddiebauer.com.

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