A customer’s experience with the physical retail store is changing. It might not be extinct anytime soon, but the exponential rise of ecommerce has certainly quickened its evolution. It’s state of transformation, however, is now a topic of debate and concern. Traditional brick and mortar storeowners and marketers alike are all wondering how customer engagement is adjusting to the digital revolution.
This was the central theme from Doug Stephens, founder of Retail Prophet, during his Keynote Retail Address at the Apex All....