But shoppers must pay with PayPal to qualify for rewards.

EBay Inc. has rolled out a cashback loyalty program called eBay Bucks after a year of testing. During that time, shoppers enrolled in the rewards program spent five times as much on eBay.com as those who were not, the online auction site says. Members also purchased more often than nonmembers and bought higher-priced items, an eBay spokeswoman says.

With eBay Bucks, shoppers who buy qualifying items on eBay.com and pay with PayPal have 2% of the purchase price deposited into their eBay accounts. EBay Bucks accumulate during each calendar quarter. At the end of each quarter, buyers have 30 days to redeem their bucks through PayPal purchases on eBay.com.

Marc Steffens, eBay’s senior manager of loyalty marketing, says the company wanted to keep the program simple. The average U.S. household has 13 loyalty program memberships, he says, so eBay tried to keep the program easy to manage by automatically depositing the rewards currency into accounts.  

“We felt we needed to go beyond the average program in terms of the benefit for the user, Steffens says. “We also heard from many users of eBay Bucks that the program had to work in a very simple fashion.”

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