Online marketplace eBay launched a rewards program August 3 that allows consumers to accrue “eBay Bucks” that can be spent on future purchases.
The e-commerce giant began beta testing the loyalty program in April 2009. It is now available to all US consumers.
“We want to reward our most loyal customers, our community,” said Marc Steffens, senior manager of the eBay Bucks Reward Program. “We’ve been in the market for 15 years. Really, what we want to do is give our loyal customers another compelling....