As the first beauty brand to enter real-world commerce on Roblox, e.l.f. Cosmetics is expanding its partnership with the online gaming platform by launching a virtual kiosk within its e.l.f. UP! Roblox experience. The venture, powered by Walmart, aims to blend e.l.f.’s commitment to cruelty-free beauty with the dynamic, interactive world of Roblox. The e.l.f. Roblox community boasts more than 12 million visits.
U.S. users 13 years and older can purchase a limited-edition Roblox-exclusive e.l.f. UP! Pets Hoodie, which....