The guide provides information, advice and worksheets on how to assess, procure, manage and apply the required assets, or ?raw materials,? including customer data, marketing content, and tools and expertise, for sending relevant e-mail marketing campaigns.
The Relevance Readiness guide augments the company?s Relevance Trajectory, a unique strategic planning framework that enables marketers to benchmark their e-mail programs based on the essential factors that comprise relevant communications and identify specific opportunities for....