dunnhumbyUSA, the world’s leading customer science company, is partnering with Xavier University’s American Dream Composite Index™ (ADCI) to measure the ‘quality of life’ of people living in the United States.
The fundamental definition of the “American Dream” is people working toward and achieving a better life for their families and future generations. The ADCI is the most robust measure of American sentiment, predicting behavior and attitudes in multiple arenas including the home, the....