Dunkin’ has announced a new partnership with Beyond Meat, one of the fastest growing US food companies offering a portfolio of plant-based meats, to introduce the Beyond Sausage Breakfast Sandwich, available now at participating Dunkin’ restaurants in Manhattan with plans for a future national rollout. With the launch, Dunkin’ is the first US restaurant brand to serve Beyond Breakfast Sausage.
The Beyond Breakfast Sausage patty is served on an English muffin with egg and American cheese. In addition to offering a patty with 10 grams of plant-based protein, the new sandwich helps Dunkin’ deliver the better-for-the-planet environmental benefits of plant-based protein.
To help New Yorkers get a taste of the new product, Dunkin’ held a special Beyond Sausage Breakfast Sandwich tasting event. Guests at participating Dunkin’ restaurants in Manhattan were invited to enjoy a complimentary sample on July 24. Additionally, at a Dunkin’ restaurant on West 40th Street, the ceremonial first sample was served by Ethan Brown, Founder and CEO of Beyond Meat; David Hoffmann, Dunkin’ Brands Chief Executive Officer and President, Dunkin’ US; and Tony Weisman, Chief Marketing Officer for Dunkin’ US.
According to David Hoffmann, “Beyond Meat has earned the national spotlight for its innovative products and for creating incredible awareness and excitement for the benefits of plant-based meat. Dunkin’ has always stood apart for offering new and exciting choices to meet the needs of our on-the-go guests, and we are proud to collaborate with this industry leader to become the first US restaurant chain to serve a Beyond Breakfast Sausage option.”
Ethan Brown adds, “Dunkin’ is truly an iconic brand and part of the fabric of so many communities. Partnering with them as the first US restaurant chain to serve Beyond Breakfast Sausage represents not only an exciting moment for both of our companies, but a big step forward in making plant-based meat accessible and easy to enjoy, even while on-the-go. I look forward to seeing consumer reactions to the product offering and partnership.”

Recent Content