Dunkin’ Donuts recently announced plans to test mobile ordering later this year to expand its brand’s ongoing efforts to expand its menu by encouraging customers to try new items without having to wait in line.
Dunkin’ Donuts launched its DD Perks Rewards loyalty program on Jan. 27.
Scott Hudler, Dunkin’ Brands’ Vice President of Global Consumer Engagement, participated in a compelling Q&A with Loyalty360 to discuss the announcement.
What prompted Dunkin’ Donuts to test mobile ordering and was....