Dunkin' Donuts selected Epsilon to provide its loyalty marketing technology platform – one that brand officials hope helps build an even deeper connection with its audience.
Scott Hudler, Vice President of Global Consumer Engagement for Dunkin' Brands, told Loyalty 360 that the key to Dunkin’ Donuts’ continued success has been listening to its customers and evolving to meet their changing needs.
“Through our DD Perks loyalty program, we’re looking to build an even deeper connection and give back....