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Statistics show that an average convenience store selling fuel has around 1,100 customers per day, or more than 400,000 per year, according to CStoreDecisions.com. Add it all up, and the U.S. convenience store industry alone serves nearly 165 million customers per day, and 58 billion transactions every year.
But for David VanWiggeren, CEO of Drop Tank, he believes that each of those transactions is a possibility for developing relationships between a consumer and a brand.
“It’s about meaningful relationships,&rdquo....
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