Creating a seamless customer experience after a merger can often be challenging, but when two fairly young companies merge−like DraftKings and FanDuel−future results look promising.
The two companies−which offer daily, weekly, and season-long sports fantasy contests−will bring together two fantasy sports innovators to better serve consumers.
Back in 2013, Don Hughes, chief information officer for Kobie Marketing, offered sage advice about creating a seamless customer experience after a merger.
Hughes told....