Domino’s Pizza is to test an online marketing tool that enables anyone with a personal web space, such as a social network page or blog, to host advertising from nominated brands and earn ad revenue.
The pizza delivery firm has signed a deal with digital agency BLM Quantum, part of Arena BLM, to test a new “social affiliate” tool, a widget that combines social media and affiliate marketing.
Any consumer that uses the widget will be able to promote products or services within a framework of designated brand guidelines....