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After testing its new GPS delivery tracking technology for most of the year, Domino’s Pizza, the world’s largest pizza company based on retail sales, is ready to start adding it to their stores across the U.S.
Approximately 25 percent of Domino’s stores nationwide will have this technology in place by the end of 2019, while many of the remaining locations are expected to have it in 2020.
When ordering from stores with GPS delivery tracking capabilities, customers will be able to see an interactive map on the order confirmation page that shows the location of their order and delivery person. Additionally, customers will receive an estimated delivery time and can opt into text alerts that let them know when their order is on its way, when it’s about two minutes away and when it has arrived.
“We know that customers love Domino’s Tracker® and the ability to monitor their orders in the store. Now they will also be able to watch their orders on the way to their house with our delivery tracker,” Dennis Maloney, Domino’s senior vice president and chief digital officer, said in a release. “Customers are not the only ones who love the technology – store managers and delivery experts do as well because of the transparency it provides and how it improves the delivery experience for everyone.”
Store managers will be able to view where their delivery drivers are out on the road, making in-store logistics easier to manage, while delivery people can benefit from optional navigation, one-touch customer callback and customers who are better prepared to meet them.
Founded in 1960, Domino’s Pizza is the largest pizza company in the world based on retail sales, with a significant business in both delivery and carryout pizza. It ranks among the world’s top public restaurant brands with a global enterprise of more than 16,500 stores in over 85 markets.
In the U.S., Domino’s generates more than 65 percent of sales via digital channels and has developed several innovative ordering platforms, including those for Google Home, Facebook Messenger, Apple Watch, Amazon Echo and Twitter – as well as Domino’s Hotspots®, an ordering platform featuring more than 200,000 unique, non-traditional delivery locations. In late 2017, Domino’s began an industry-first test of self-driving vehicle delivery, and in June 2019 announced a partnership with Nuro, furthering its exploration and testing of autonomous pizza delivery.
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