Kevin Meany, CEO and Founder of BFG Communications, and who has worked extensively in the beverage category with both alcohol and non-alcoholic brands, told Loyalty360 that he’s a big fan of Coca-Cola’s “Share a Coke” campaign, but is not sure of it translates to social media becoming an integral engagement tool for marketers.
“From a campaign standpoint, it’s a great model for the future,” Meany said. “It’s designed to get people talking after it started in Australia in 2012.....