DAYTONA BEACH, Fla., Oct. 19, 2011—DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced a new affordable “card-free” customer loyalty program for auto dealerships designed to eliminate the usual administrative hassles associated with rewards programs and drive greater retention, service revenue, and car sales.
“We listened to what both consumers and dealers want in a loyalty program: no administrative hassles, no cards, greater flexibility and....