Diversification Helps Build GameStop’s Brand Loyalty
LISTEN TO THIS ARTICLE
0:00 / 0:00

GameStop has always had a very faithful following, maintaining and strengthening its brand loyalty as the innovative company continues to diversify. Seemingly, GameStop is always involved in acquisitions to strengthen customer relationships while leveraging its stores to optimize customer engagement. “During the quarter, we closed on our acquisition of Geeknet and the ThinkGeek.com brand,” GameStop CEO Julian Paul Raines said during the company’s Aug. 27 second-quarter earnings conference call, according to Seeking Alpha....

Recent Content