Rating from Leading Call Center Benchmarking Group Includes     Post-Service-Call Telephone Surveys with Cardmembers

RIVERWOODS, Ill.—Discover finished with top honors in the first targeted customer service     evaluation of credit card industry call centers by Service Quality     Measurement Group (SQM), the leading benchmarking firm for more than 450     leading North American call centers.

Discover received SQM’s award for Highest Customer Satisfaction for the     Credit Card Industry, which was based on 400 random telephone surveys of     Discover cardmembers within two business days of their calls to the     company. SQM measured whether the call was resolved, the customer’s     overall satisfaction with the service representative and their overall     experience.

“Our commitment to the finest customer service available is a     fundamental reason we have the most loyal cardmembers in our industry,”      said Carlos Minetti, president of consumer banking and operations for     Discover. “We’re honored by SQM’s recognition and remain committed to     making the necessary investments to maintain our leadership position in     customer service.”

Discover employs more than 10,500 people, with the majority based in its     call centers in Arizona, Delaware, Ohio and Utah. An industry leader in     customer service, Discover won the “Best Performance Leveraging Customer     Service Feedback” category in the 2010 Call Center Excellence Awards     from the International Quality & Productivity Center, finished first in     the 2010 Brand Keys Customer Loyalty Engagement Index® for     the past 13 years and was recently honored by InformationWeek magazine     for creating technology that assists customer service representations     during cardmember calls.

SQM Group has conducted benchmarking studies for first-call resolution,      employee satisfaction and customer satisfaction since 1996. It conducts     over 1 million surveys annually with customers who have called a call     center and 25,000 surveys a year with employees who work in call     centers. SQM awards excellence in customer and employee satisfaction. In     addition to its inaugural credit card industry award, SQM also awards     call center customer satisfaction in the following industries and     sectors: banking, financial, insurance, health care, retail/service,      energy, telecommunications/TV, union, helpdesk, government and     business-to-business

Discover will receive the award at SQM’s annual Summit/Awards Ceremony     today in Toronto.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment     services company with one of the most recognized brands in U.S.      financial services. Since its inception in 1986, the company has become     one of the largest card issuers in the United States. The company     operates the Discover     card, America’s cash rewards pioneer, and offers personal and     student loans, online savings accounts, certificates of deposit and     money market accounts through its Discover     Bank subsidiary. Its payment businesses consist of Discover Network,      with millions of merchant and cash access locations; PULSE, one of the     nation’s leading ATM/debit networks; and Diners Club International, a     global payments network with acceptance in more than 185 countries and     territories. For more information, visit www.discoverfinancial.com.

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