Is There a Disconnect Between Digital Consumers and Customer Engagement?

In this day and age of digital customer engagement, burgeoning ecommerce sales, and a significant uptick in mobile transactions, it seems incongruous that there could be a disconnect somewhere along those lines. But there is, at least according to new digital consumer research from Contact Solutions’ latest white paper titled, “The Digital Disconnect.” While consumers continue to engage via multiple channels, enterprises don’t necessarily deliver the best experience in the channels consumers prefer, according to....