In today’s digital world it’s easier than ever for retailers to slice and dice consumer data. Yet many have yet to crack the code and use the data they do have to serve up targeted, timely and relevant offers. A Forrester study found that only 10% of consumers feel the direct mail they receive is relevant, while just 7% believe e-mail marketing is relevant. Overall, 62% of consumers say they get too much direct mail, and 66% say they get too much e-mail marketing.