In its recent report, “Why Most Dining Loyalty Programs Fail,” Rewards Network cited the fact that restaurants that invest in loyalty programs have to focus on rewarding desired behaviors with meaningful rewards.
“Every business seems to have some form of a loyalty program,” Megan Flynn, Chief Partner Development Officer for Rewards Network, told Loyalty 360. “For the restaurant industry, that means punch cards, membership cards, vouchers, and scan systems, just to name a few. With all of these....