Agencies Take Back Seat as Clients Build New Internal Skills, Deploy Marketing Performance Platforms and Improve Campaign Effectiveness and Outcomes
PALO ALTO, CA—(Marketwire - April 19, 2010) - Watch out if you’re a traditional ad agency with a limited suite of standardized creative and media services. You’re likely to have less budget, control and influence with your client. According to the Chief Marketing Officer (CMO) Council’s latest State of Marketing Report, corporate marketers expect to....