Amid a rather gloomy fiscal fourth-quarter recap, Macy’s CFO Karen M. Hoguet offered a light at the end of the tunnel: Digital customer engagement.
Fourth-quarter sales slipped 5.3%, to $8.9 billion.
“We’ve talked about overall weakness in our sales and particular weakness in the cold weather businesses, but we did have some categories that performed quite well in the quarter: Cosmetics, fragrances, furniture, and mattresses, as well as active,” Hoguet said during the Feb. 23 conference call, according to....