The term “pet friendly” can now be applied to a professional sports franchise: The Arizona Diamondbacks. With a big assist from PetSmart, for each of the 13 Dog Days of Summer held at the D-backs’ Sunday home games, pets can enjoy concessions such as dog-friendly ice cream with toppings like kibble and other pet treats.
Customer experience has taken on new meaning.
As part of the Dog Days of Summer ticket package, pet parents will also receive a PetSmart “Doggie Bag,” complete with....