Roland Dickey Jr., President and CEO of Dickey’s Barbecue Pit, wanted to do something to make the company’s loyalty program stronger and more effective.
In the past, Dickey’s has used the Big Yellow Cup Club to administer loyalty points in various ways to its customers. To take the loyalty program to a deeper level, Dickey’s partnered with Spendgo, a loyalty customer engagement solution provider that enables guests to receive more personalized and geo-targeted specials.
Prior to the rollout....