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Digital commerce is on the rise once again, according to a new Gartner survey of marketing executives, and its importance lies, in part, in its ability to directly impact and drive customer loyalty and customer engagement.
“Digital commerce matters to marketers on multiple levels, from driving incremental revenue, to measuring attributable performance, to gaining customer insight through direct engagement,” said Jake Sorofman, research vice president at Gartner. “In addition, we’re seeing marketing leaders look....
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