Chain attracts thousands of new customers in first months of test, grows average check amount by 40%
CAMBRIDGE, Mass., Nov. 30, 2010—Ramping up its marketing to college students, including offering students special savings through a new kind of rewards program in partnership with Edhance, Denny’s is successfully attracting thousands of new, younger customers. With the shift to targeting college students, Denny’s needed a new marketing approach. Offering price-conscious college students a break on the bill....