NEW YORK, Nov. 15, 2011 /PRNewswire/—Excitement over unexpected in-store deals has diminished as discounted prices become an anticipated part of the consumer products shopping experience, according to the Deloitte/Harrison Group annual American Pantry Survey.
For nearly one-third (30 percent) of consumers, at least seven of 10 items in their shopping cart is discounted. Additionally, 80 percent of them say they do their own research and have a pre-determined price point and a potential savings amount in mind before they step....