PALO ALTO, Calif., Sept. 13, 2011—Attensity, the leading provider of text analytics solutions for Customer Experience Management (CEM), today announced an extension to its offering that includes the industry’s first real-time, in-depth Facebook analytics capability. The new “Facebook Analytics Module” is available with the latest release of Attensity Analyze 6.0, the next generation in voice of the customer analytics and engagement applications. This module enables business users to quickly and easily analyze Facebook comments, posts and surveys to extract deep business insights.
“With over 750 million Facebook users worldwide, Facebook is the largest and most visited social network in the world, and more companies are using it as a platform to communicate and engage with their customers,” said Catherine van Zuylen, vice president of global product management at Attensity. “With the new Facebook Analytics Module, organizations use Attensity’s powerful multi-lingual semantic text mining capabilities to better understand customer needs and wants, drive competitive insights, improve brand engagement and more.”
The Facebook Analytics Module expands on Attensity’s ability to monitor and analyze over 75 million online and social media sources, including real-time access to Twitter’s ‘Firehose’ or complete data stream. Users can enter a specific Facebook corporate profile and then automatically receive—in real-time—posts, comments and survey responses from that page, or comments otherwise publicly available. The “likes” in posts, comments and surveys on Facebook can also be leveraged and understood as ‘votes’ for richer understanding.
Attensity will demonstrate the Facebook integration for Analyze 6.0 in a webinar on September 28 at 11 am PST titled “Facebook Analytics: Extracting Deep Business Insights from the World’s Largest Social Network.” Register for the complimentary webinar at: http://www2.attensity.com/facebookanalytics.
Attensity will be exhibiting the new capabilities of Analyze 6.0 on its multi-screen Voice of the Customer Command Center prototype at the Teradata PARTNERS conference running October 2-6 in San Diego.
Attensity’s text analytics solutions are the choice of the world’s leading brands for Customer Experience Management (CEM). Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry’s most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., and Kaiserslautern, Germany, Attensity is powering the customer experience strategies of companies such as AT&T, Charles Schwab, Citigroup, JetBlue, Lloyd’s Banking Group, Siemens, Starwood Resorts, Travelocity and Whirlpool. Visit www.attensity.com and follow the company at blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.
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