Denver - November 2, 2010 - Dazbog Coffee, a multi-unit, multi-state, gourmet coffee company today announced a partnership with Mocapay. Dazbog Coffee will initially launch Mocapay’s mobile platform at its Colorado locations with plans to expand to additional states including, Arizona, California, Maryland, Texas and Wyoming. The Mocapay mobile suite is easily integrated with Dazbog’s existing POS equipment.
“Mocapay is a natural fit to the Dazbog way - helping us engage with past, present and future customers,” said Anatoly Yuffa, co-founder of Dazbog Coffee. “Mobile takes our brand to a new level by giving us the opportunity to effectively reach customers both inside and outside of our stores.”
Traditional marketing has become less effective at driving consumer behavior, and retailers and merchants must adapt to the digital culture that has become part of daily life in virtually every age demographic. Mocapay’s mobile suite is the world’s most comprehensive consumer engagement platform that enables 360° interactivity between the consumer and the merchant by using mobile devices to attract new customers, to increase loyalty, and ultimately to drive revenue through the point-of-sale with its patented mobile payments capability.
“We are excited to be partnering with Dazbog coffee,” said Kevin Grieve, CEO, Mocapay. “We look forward to working with the Dazbog team to help them to expand their customer base.”
About Dazbog
Dazbog Coffee, a Denver headquartered gourmet coffee company locally roasts the finest quality Arabica beans to create its unique coffee blends. Through company owned and franchisees, Dazbog operates stores in six states serving freshly brewed coffee, tea, specialty drinks, and roasted coffee beans. The Dazbog journey began with two immigrants of the former Soviet Union, Anatoly and Leonid Yuffa wanting to live the American dream. Their journey is the legacy of Dazbog Coffee, by bringing the richness of the Russian heritage and traditions to their quest for roasting only the finest beans from coffee estates around the world. For more information, visit www.dazbog.com.
About Mocapay
Mocapay is a mobile platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses merchants’ need for a new channel that will broaden their reach to customers at anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com