Officials at Paytronix believe that a data-driven model can help boost c-store customer engagement and customer loyalty. Loyalty360 talked to Jeff Hoover, C-Store Data Strategist, Paytronix, to learn more about how c-stores can enhance long-term customer engagement/customer loyalty. Can you talk about the plight of the c-store and how a data-driven path can boost customer engagement? Hoover: C-store loyalty has historically focused on club programs in which a customer gets a free product after making a certain number of purchases....

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