“As consumers reevaluate their spending and focus on finding value, better-for-you food options shouldn’t have to be a sacrifice,” said Eric O’Toole, senior vice president sales, The Dannon Company. “With back-to-school just around the corner, we want to make it easier for families across America to afford delicious, nutritious foods by rewarding their purchase of Dannon brand yogurts, snacks and drinks with coupons, redeemable on any Dannon product.”
The Dannonomics loyalty rewards program is the first time Dannon has extended a promotional program across all of its brands. Consumers who mail in store receipts documenting their Dannon purchases made from August 10, 2009 through October 31, 2009 will receive three, six or 15 $1-off coupons, redeemable for Dannon products, depending on the amount of the receipts submitted. Consumers who submit receipts showing $15 of Dannon product purchases will receive coupons worth $3, consumers who submit receipts showing $20 worth of Dannon product purchases will receive coupons worth $6, and consumers who submit receipts showing $40 worth of Dannon product purchases will receive coupons worth $15. The rewards program is intended to encourage enjoyment of Dannon’s nutritious, wholesome products.
The Dannonomics program will be available in supermarkets nationwide and will span across Dannon’s traditional and functional brands: Dannon (including Fruit on the Bottom, Plain and Flavored varieties), Activia, DanActive, Danimals, Light & Fit and Dan-o-nino. To make consumers aware of the new rewards program, Dannon will support Dannonomics with nationwide television advertisements, in-store point-of-sale promotions, lids and over-wraps of Dannon packages and magazine coupon inserts.
The consumer promotion was created by Dannon with support from Marketing Drive. “As a Dannon agency partner since 2003, we are pleased to have the opportunity to commemorate Danone’s contributions to balanced diet and healthy lifestyle. What better way to observe Danone’s 90th anniversary than to invite loyal consumers to join the celebration with never-before-seen savings, demonstrating Dannon’s dedication to meeting shoppers’ needs,” said Diana Abshire, Senior Vice President Account Management, Marketing Drive, LLC.
Consumers can learn more about Dannonomics by visiting www.dannonomics.com.
About The Dannon Company, Inc.
The Dannon Company is America’s founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT and produces approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is a subsidiary of Danone, one of the world’s leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.
With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company is committed to encouraging healthy eating and healthy living. Danone is a recognized leader for its contributions to nutrition and health and was ranked best in class in a 2008 JPMorgan & Insight Investment study about the response of the world’s largest food companies to obesity and health-related concerns. This commitment is also illustrated through The Dannon Company’s support of the Dannon Institute, an independent, non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health. For more information, please visit www.dannon.com.