The Harris Poll has revealed its 2016 EquiTrend Study insurance rankings and, in what seems to be a trend across the board, the news isn’t encouraging. Overall customer satisfaction with the brands is down, exhibiting both a failure of brands to engage clients, as well as a steep increase in customer expectations and demands.
State Farm emerged as the biggest winner of the vertical, taking top honors in both home and life insurance. Rounding out the insurance winners were AAA (auto insurance) and Blue Cross Blue Shield....