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When customers shop online, they want immediate responses and will settle for nothing else. That is according to a new report released by Lithium Technologies.
The report was compiled from survey data captured online via a Harris Poll in April that comprised of more than 2,100 American adults. The report sheds light on how the Internet may be changing the country’s expectations and consumer behaviors. The survey covered a broad spectrum of online behaviors and attitudes, exposing what Americans want from their online experiences and the brands with which they do business online.
“We know we are living in an age of extreme expectations,” Rob Tarkoff, President and CEO of Lithium, said in a release. “This comprehensive survey gives us a snapshot of those expectations today. Any company or brand that thinks it knows how to market, sell, or service in this era of extreme expectations should pay close attention to this data and others like it. Customers today are fundamentally changed− brands will have to change with them.”
Here are some key takeaways from the comprehensive study:
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