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Love – and loyalty -- is a two-way street. Just ask your customers.
According to a national survey conducted by Opinion Research Corp. and commissioned by Analytic Partners, customers want to be loved by the brands they love.
Nancy Smith, founder and CEO of Analytic Partners, said in a press release that the overarching survey theme was customers want to be loved by the brands they’re loyal to, adding “loyalty has become a two-way street.”
“No longer are the days when brands can advocate solely for....
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