Ed Braswell, president and CEO of edo, a leader in personalized card-linked offers, told Loyalty 360 that industry research estimates there will be 450 million credit cards linked to card-linked offers in the next three years, generating $3.5 billion in annual revenue.
“There is great momentum in the card-linked offer space,” Braswell said. “We continue to see the acceleration of cards and banks participating and the acceleration of merchants participating.”
edo delivers advertising with in-store results....