Credit unions lead in mobile satisfaction; banks, credit cards, and brokerage firms follow closely; Apps beat mobile websites for customer experience
Released today by ForeSee, the global leader in technology-driven customer experience analytics, a first-of-its-kind study of the customer experience of mobile apps and websites of 17 major financial services companies shows little differentiation and a lot of opportunity. Only credit unions, measured in aggregate, meet the threshold for excellence with a score 80 on the 100-point scale....