Despite a series of recent, high-profile data breaches and customer concerns over data collection, shoppers remain open to sharing their personal information in exchange for loyalty rewards, according to a new survey from Aimia.
According to the Aimia Loyalty Lens report, when asked to rank types of businesses by the degree to which they are comfortable with businesses handling an individual’s personal data, an overwhelming majority of consumers (82%) placed banks in the top four (out of 10), along with supermarkets (64%), mobile....