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Customers typically want their shopping experiences to be consistent and seamless, no matter where they are on if they’re on any mobile device. When it comes to the holiday season, those customer expectations are heightened tenfold.
According to a new global study from SDL, 90% of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season. This figure is 17% higher from what consumers indicated last year.
Considering that half of holiday....
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