For years, Jonathan Adler has collected customer data, but not until now has the global home design retailer been ready to use it to improve customer engagement and loyalty. The company announced this week that it will use AgilOne, named one of the 2014’s CRM Rising Stars by CRM Magazine, to create more personalized and data-driven marketing.
“Our brand will always be rooted in design and creativity, but analytical marketing is critical as we grow our retail footprint,” David Frankel, president of Jonathan Adler, said....