Since its launch in late October, the My Red Lobster Rewards loyalty program has seen a nice progression, according to Paul Quinn, Senior Director of Integrated Guest Experience, Marketing and Communications for Red Lobster.
As the world’s largest seafood restaurant company, Red Lobster ventured into the loyalty arena with the launch of My Red Lobster Rewards after successful testing in Colorado, Arizona, and Wyoming. The loyalty program rewards customers based on their spending.
Quinn talked to Loyalty360 about the....