Coca-Cola is, arguably, the most iconic brand in the world. But, company officials want to build a stronger brand and enhance customer relationships, while elevating brand loyalty.
During Tuesday’s fiscal fourth-quarter conference call, The Coca-Cola Company CEO Ahmet Muhtar Kent discussed strategic goals.
“As the most valuable beverage brand in the world, people continue to love our brand, but we recognize consumers want to enjoy Coca-Cola in different ways,” he said, according to Seeking Alpha. “Regardless of....