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If you’re a member of Starbucks’ customer loyalty program, by this time next year you may not need to walk out your front door to get your morning cup of Joe.
Starting in late 2015, the chain will take customer engagement to the next level when their baristas start making house calls.
The new service was outlined by Starbucks CEO Howard Schultz during last Thursday’s Q3 earnings conference call and helps reinforce the global company as an innovative leader in customer experience initiatives.
“We will drive a further step… in customer loyalty and engagement by extending express order and pay to include beverage and food delivery,” said Schultz on the call. “Imagine the ability to create a standing order of Starbucks delivered hot to your desk daily. That’s our version of e-commerce on steroids.”
New Starbucks Mobile App = Enhanced Customer Experience
When launched, Starbucks delivery will be available only in select markets to members of their customer loyalty program. It will be integrated into the new Mobile Order and Pay app that will be available to users in Portland, Oregon next month and to the rest of the country later this year. The new app lets users pay and order by phone.
“Starbucks Mobile Order and Pay is a totally unique technology,” said Schultz. “It seamlessly integrates mobile ordering and our proprietary loyalty program with point of sale and store operations enable us to enhance our customer experience, exceed our customer’s expectations or convenience and extend customer loyalty.”
The Starbucks delivery service is a way for the company to increase mobile app usage, which accounts for 15 percent of all purchases. Details about the delivery service have not yet been announced.
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