Successful loyalty programs use data and insights to drive value, and that applies in the U.S. as well as abroad.
“It’s not just about giving cash back,” Alex Fovargue, retail specialist, SAS U.K. and Ireland, told Loyalty 360. “It’s about analyzing how it’s impacting customer behavior and how that drives the customer experience and customer loyalty.”
Fovargue’s company surveyed more than 2,000 people and compiled a report titled, “Retail Loyalty and the Consumer.”
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