Bill Termini, vice president of sales, Harco Incentives, believes that customer loyalty is driven by three primary merchandising trends.
Loyalty360 caught up with Termini to find out more about these trends, among others.
Can you talk about the current state of merchandising and is impact on customer loyalty?
Termini: Customer loyalty is driven by three primary merchandising trends. First, customers are looking for new and unique. Awards need to reflect the same new, emerging products that customers see in the retail marketplace that....