Customer loyalty data can seem overwhelming, at times, to brands. Concerns about too much data, deciphering what it all means, and figuring out how to best leverage it in the future can pose a daunting challenge.
Loyalty360 caught up with Thanx CEO Zach Goldstein to learn more about the challenges associated with customer loyalty data and innovative ways it can be used.
Many marketers are challenged by data. Can you talk about some of the ways they can use customer loyalty data in innovative ways?
Goldstein: Real-world businesses....