Sabre Airline Solutions’s survey of 90 airlines revealed that despite the challenges of fluctuating fuel prices and revenue management, 86% see customer loyalty as having the most positive impact on business.
Overall customer satisfaction with airlines has taken a hit recently because of hidden charges, according to another survey by global marketing information company JD Power in June, and airlines see loyalty as key in future, with plans to increase revenue through the unbundling of services.
Sabre’s survey also reveals....