What is America’s favorite pizza brand?
Well, according to the 2015 Brand Keys Customer Loyalty Engagement Index, the answer to that burning question is Domino’s.
Brand Keys’ 2015 Customer Loyalty Engagement Index involved 64 categories and 540 total brands. The New York-based brand and customer loyalty and engagement consultancy interviewed 36,605 people throughout nine different Census regions in the U.S. and, for the first time, Canada.
Tim McIntyre, Vice President, Communications at Domino’s, talked to....