The Choice Privileges customer loyalty program for Choice Hotels International surpassed the 20 million member global milestone in late May, and celebrated three consecutive years of placing in the Top 2 rankings for Best Hotel Rewards program at the annual Freddie Awards.
Robert McDowell, Senior Vice President, Marketing and Distribution, Choice Hotels International told Loyalty360 that interaction with members and guests is a “cornerstone” of the program’s evolution.
“Over the past few months, we’ve really....